01

Audit & Ergonomics

We analyze consumer behavior at the point of sale, competitor visual codes on the shelf (shelf presence), and the functional needs of the product (lifecycle, preservation, and logistics).

02

Concept & Materiality

We define the visual narrative, color palette, and typographic selection aligned to the target. We select substrates, special finishes (dielines, varnishes, embossing), and materials aligned with sustainability and production costs.

03

Engineering & Prototyping

We develop mechanical Dieline drawings (die lines) with technical precision. We create digital 3D prototypes (renders) and physical mockups to validate assembly, usability, and the design’s three-dimensional impact.

04

Production & Commercial Impact

We deliver print-ready final files (final artwork) with rigorous technical specifications (pantones, overprints). The result is packaging that not only protects, but sells itself and builds consumer loyalty.

packaging tipo doypack of Chips of chocolate gourmet 56% of cacao, designed by Santiago Avila, Fiorum
Case Study: Middle of the World – Visual Disruption in Premium Ecuadorian Chocolate
To create the international naming and export packaging for premium Ecuadorian chocolate that, breaking traditional dark codes, projects a cheerful, lively, and colorful identity.
Caja of barra of granola Enerfrut, diseñada by Santiago Avila, Fiorum
Case Study: Enerfrut – Packaging Redesign for Premium Granola Bars
Redesigning a brand with thin typography that got lost on the shelf, creating premium packaging that communicates the health benefits and natural richness of the ingredients in an attractive way.

Ready to build the identity of your next project?

Fiorum
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